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Wine Notebook, Part 43 (May 31, 2008)
by the Wine Baron
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A slight departure from the usual theme of wine
today. Being a Wine Baron can sometimes
become a lonely vigil at the top of the wine
world ; ) It's good to come down to
earth once in a while. Those who know me
well can attest to my interest in nutrition and
energy drinks too. I went to a product showcase
today in Mississauga. It was a distinct pleasure
to meet broadcaster Jesse Dylan who was
interviewing XS Energy cofounder
David Vanderveen. |
XS staffer, Jesse
Dylan, David Vanderveen, the Wine Baron in
Mississauga Ontario |
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Jesse's "The Good Life Show" is
all about health and wellness. I was glad to
witness his live interview of David, who is
positively soaring in the world of health and
energy. He's full of life and a fun guy who
loves surfing and promoting his line of energy
drinks. XS has become the number
two product in the energy drink category in
North America and is number one in the
Australian market. The difference between this
drink and the competition is that it's actually
good for you. The added facts of being low carb
and sugar-free make these drinks true winners.
So, being the excitable type, I just had to have
a group hug with the gang (photo above).
After all that hugging, I went off and quaffed a
Cranberry-Grape Blast by XS
(one of 10 flavours). Very nice! Now bounding with energy, I
left the car in the parking lot and ran the 160
Kilometres home. OK, I felt capable of
it, but I did actually drive the Aurora home.
Fun day! |
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